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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Implement and Conduct QA

As soon as your test plan is completed, start developing two additional documents: the implementation plan and the QA plan. The teams responsible for implementation and QA should not be the same, but it is okay for the same person (or group of people) to write the two plans.

Implementation

The implementation of your test can be a complicated undertaking and require significant coordination. The sidebar “Resource: Implementation Plan Overview” gives you the perspective needed to tailor the plan to your specific situation.

Resource: Implementation Plan Overview

Team and Shared Resources

List the names, contact information, and scope of responsibility for every member of the implementation team.

List the access procedures ...

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