time (“I’ll give you a break on delivery this time if you give me a
break on pricing next time”) and risk-sharing arrangements
(“You need to lock in a minimum financial return, and I’m will-
ing to give you that in return for more of the upside”). Driving
deals that are too favorable for you can leave counterparts bit-
ter, disinclined to energetically implement agreements, and
looking for payback the next time. If you are overseeing people
negotiating on behalf of you or your organizations, you should
likewise take care that their incentives don’t encourage them to
kill the goose just to bring home a few more golden eggs by the
end of the quarter.
Finally, your reputation as a negotiator is hard to build, easy
to lose, and difficult to recover. You can’ ...