Leadership Transitions: The Watkins Collection (4 Items)

CHAPTER 8

Create Alliances

Four months into her new job at MedDev, Alexia Belenko already

was deeply frustrated by the bureaucratic maneuvering going

on at corporate headquarters. “Where’s the support for needed

change?” she wondered.

An accomplished sales and marketing professional, Alexia

had risen through the country-management ranks of MedDev,

a global medical devices company, to become the firm’s manag-

ing director (also informally known as “country manager”) in her

native Russia.

Senior leaders recognized Alexia’s potential and decided

she needed broader regional experience. So they appointed her

regional vice president of marketing for EMEA (Europe, the

Middle East, and Africa). In this new role, Alexia was responsi-

ble for marketing strategy ...