international support for getting IP on the agenda. What re-
mained was to formally negotiate inclusion of IP on the agenda
at the ministerial meeting that would formally launch the new
round. This would mean overcoming the opposition of the
remaining, most implacable opponents.
Building Momentum
The final approach to shaping the structure involved finding
ways to build momentum in favorable directions. A number
of such strategies have already been discussed, including the
use of multiple influence channels and multilevel coalition-
building strategies to influence key decision makers, as well
as focusing on overarching principles rather than details, and
using sequencing tactics.
The principal momentum-building tool that remains to be
discussed is action-forcing ...