efforts to learn, both away from the table and through direct
interactions with his counterparts.
The old adage “Information is power” is certainly true in
negotiations. In fact, good alternatives and superior informa-
tion usually are the important sources of bargaining power. To
illustrate why this is the case, suppose that Paul could wave a
magic wand and have full information about the interests and
bottom lines of his counterparts at the three companies, while
they were completely in the dark about his.
This would alter the situation in Paul’s favor in two critical ways.
First, he would be able to make good decisions about whether
and with whom to negotiate, because he would know whether
there were potential zones of agreements. Second, he would ...