are likely to be relationships between Beta’s technicians and
specific users of the company’s equipment in Omega hospitals.
In between are relationships between Beta’s account represen-
tatives and purchasing people in Omega. The dotted line is the
potential relationship between Paul and Alex, Omega’s VP of
procurement.
Paul used the ladder-of-influence model to evaluate the state
of the relationship between Beta and Omega, by making the
following assessments:
•
Identify the full set of rungs. Where are all the points of
contact between the two organizations?
•
Evaluate the strength of each rung. What is the state of
the various relationships? Which are still cordial and
which are strained? Which have been maintained and
which have been allowed to decay? Have ...