Learning and Influencing
Next, focus on how negotiators are striving to learn about
and influence each other. When they are uncertain about each
other’s interests and bottom lines—which is essentially always
the case—the positions negotiators exchange are really just
“signals” about what they are willing to accept and not accept.
The sides are each trying to “learn” from their counterpart’s
positions and the rationales they offer to support them, and to
“influence” the other side by taking positions and establishing
rationales of their own.
The problem, of course, is that each side’s efforts to influence
come into conflict with the other’s efforts to learn. This is what
makes negotiating under conditions of uncertainty so interest-
ing and frustrating. Think ...