214 THE FIRST 90 DAYS
underrated. It can not only promote acceptance of difficult
decisions but also channel people’s thinking and frame choices.
Because the questions leaders ask and the ways they summarize
responses have a powerful effect on people’s perceptions, active
listening and framing are a potent persuasive technique.
Framing means carefully crafting your persuasive arguments
on a person-by-person basis. It’s well worth the time to get your
framing right. Indeed, if Alexia can’t develop and communicate
a compelling case in support of her proposed changes, nothing
else she does will have much impact. Your messages should take
an appropriate tone, resonate with the motivations of influential
players and the forces acting on them, and, ...