The Top 50 Management Dilemmas

Building your personal brand

In the increasingly competitive world of business, where the pressure to perform and succeed can be huge, having a personal brand – standing for something – is a useful way to differentiate yourself from others. It is not a substitute for performance but it is an excellent additional aspect of the successful manager.

First, think:

• What are the key strengths or skills for which you want to be known, and how are you currently perceived within your team and organisation? Are you happy with these perceptions?
• What are the important professional things about you that you want other people to recognise and especially associate with you? Is everything about you aligned to your brand?
• When you think of the image you ...