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Business Communication, Third Edition
book

Business Communication, Third Edition

by Barbara Shwom, Lisa Gueldenzoph Snyder
June 2015
Intermediate to advanced content levelIntermediate to advanced
480 pages
31h 52m
English
Pearson
Content preview from Business Communication, Third Edition

SQ1 Why is it challenging to communicate well?

Professional presence depends on communicating well, and that is not an easy task. Even in its most basic form, communication is a complex process of encoding and decoding messages (information, ideas, and feelings). However, as communication theory has developed, our understanding of communication has evolved. Communication is more than just the exchange of messages. It is the process by which people co-create and share meaning. Success in communication is affected by an array of factors that go beyond the language you use, including the physical, social, and cultural context in which you communicate; your relationship with your audience; and the audience’s knowledge and expectations. The following ...

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Publisher Resources

ISBN: 9780133863307