Business Communication, Third Edition

SQ1 Why is it challenging to communicate well?

Professional presence depends on communicating well, and that is not an easy task. Even in its most basic form, communication is a complex process of encoding and decoding messages (information, ideas, and feelings). However, as communication theory has developed, our understanding of communication has evolved. Communication is more than just the exchange of messages. It is the process by which people co-create and share meaning. Success in communication is affected by an array of factors that go beyond the language you use, including the physical, social, and cultural context in which you communicate; your relationship with your audience; and the audience’s knowledge and expectations. The following ...