C
HAPTER
2•W
OMEN
E
NTREPRENEURS
: P
ATHWAYS AND
C
HALLENGES
19
ing venture that can bring the product to market, support its widespread
distribution, and reward you and your investors for the efforts and risks
undertaken.
Personal motivation and business growth goals are also closely
related. Those with big dreams of making the Inc. 500 or the Forbes
400 see themselves as leading a global company. To achieve that end,
they are likely to pursue a fast-paced growth strategy with every inten-
tion of building a big business. Those with more modest dreams might
choose incremental growth—a path that is less frenetic for the entre-
preneur and poses less risk to the business.
Capabilities
In addition to their personal goals and aspirations, entrepreneurs start
with ...