154 CLEARING THE HURDLES: WOMEN BUILDING HIGH-GROWTH BUSINESSES
ceived as being smaller service businesses due to historical occupa-
tional segregation and socialization. Our analysis shows that, in fact,
these broad generalizations just don’t apply to all women. There is a
distinct subset of women who seek fast growth, and, there is a large
subset who seek some growth.
If you are one of these women seeking growth, the challenge is
how to overcome the broad expectations and misperceptions. You
begin by having a clearly thought-out strategy.
Strategies for Growth
If you choose to grow, you first need to consider your industry sector.
If your business is in a very high-growth sector, you next need to look
at the structural forces at work in that field. ...