CHAPTER 6•FINANCIAL KNOWLEDGE AND BUSINESS SAVVY 125
However, women can offset risk aversion through education and
experience. Research shows that having a college education increases
the likelihood that women will seek debt financing.
30
Women have now
achieved higher levels of education than men business owners.
31
Fur-
thermore, it appears that although some women adopt lower risk strate-
gies (which could lead to lower returns), the overall performance of
their businesses is on a par with their male counterparts. In other
words, women are more likely to “hit their target.”
32
There is also evidence that many highly skilled corporate women
who choose entrepreneurship do not shy away from risk. In a recent
study conducted by Korn Ferry and Columbia Uni