86 CLEARING THE HURDLES: WOMEN BUILDING HIGH-GROWTH BUSINESSES
“wishing” it will work rather than working for it. These entre-
preneurs would benefit from listening to advisors and being
more willing to make changes in their entrepreneurial plans to
achieve a better fit between commitment and aspirations.
Besides personal assessment, women entrepreneurs need to be
emotionally prepared to move forward despite the nay-sayers. Critics
will suggest that women can’t or shouldn’t have the aspirations they do,
or make the commitment they do. How should women deal with this?
Find out how other women in similar circumstances handle this. Per-
sonal advisors and experts can be helpful to overcoming this perception.
Finally, women should “brag” about their ventures. ...