
167
chapter
8
BUILDING USEFUL
NETWORKS AND
CASHING IN ON
SOCIAL CAPITAL
Your social networks are affiliations—either formal or infor-
mal—with people who share a common set of interests and who
interact with you and each other on a repeated basis. Your
managerial network is that set of relationships critical to your
ability to get things done professionally.
1
Your social capital is the collective value of all your
“social networks” (who you know) and the inclinations that
arise from these networks to do things for one another
(“norms of reciprocity”).
2
Many people argue that women are simply not plugged into the most
effective business networks. If this ...