
113
chapter
6
FINANCIAL
KNOWLEDGE AND
BUSINESS SAVVY
Financial capital does not ensure a new venture’s success,
but lack of funding can sound the death knell for even
the most brilliant business concept.
New ventures are typically long on ideas and short on cash. By now,
you already know that entrepreneurs must invest not only their own
energy, but also their own cash in their start-ups. Of course, you would
be very unusual if you could continue to fund the business out of your
own pocket indefinitely. In fact, in 1997, 92% of all women business
owners reported using some outside suppliers of capital including fam-
ily, friends, commercial banks and thrifts, ...