C
HAPTER
2•W
OMEN
E
NTREPRENEURS
: P
ATHWAYS AND
C
HALLENGES
31
Why Are the Hurdles Higher?
Throughout economic history, government statistics, books, research,
and media attention focused primarily on men. Names like John D.
Rockefeller, Henry Ford, and Bill Gates capture the spirit of entrepre-
neurship in the United States and help define the characteristics that are
associated with potential success: risk taking, independence, and ratio-
nal and instrumental pursuit of economic opportunities.
8
Until the early
1990s, what we knew about venture creation came purely from our
knowledge of the experiences of male entrepreneurs and their busi-
nesses.
9
Not surprisingly, the characteristics and expected behaviors
for entrepreneurs were “male” in nature.
At the same ...