You’ve taken the plunge and started your business. Armed with a great
idea that you are passionate about, you’re on the road to success. But
are you on the right track? This chapter explores the factors influencing
growth and the challenges you might face as you try to take your busi-
ness to the next level.
Growth is a choice. You might be committed to creating a large-
scale, high-growth enterprise—envisioning your start-up as just the
early stage of a global-scale enterprise or a public company traded on
the NASDAQ or NYSE. Alternatively, you might prefer a manageable
lifestyle business. Perhaps your dream ...
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