
48 CLEARING THE HURDLES: WOMEN BUILDING HIGH-GROWTH BUSINESSES
how quickly it can get products to market, how much it can advertise,
and how well it can support customers. These decisions will also deter-
mine who has a claim on the assets of the company or shares in the
ownership and governance of the business. The choice of investment
partners, the terms of the deal, and the timing of the decisions will not
only enable growth; they will also determine the flexibility and gover-
nance of the firm. The decisions are never just about the money. The
following sections cover the various financing options in more detail.
Bootstrap Financing
Building a business ...