CHAPTER 6•FINANCIAL KNOWLEDGE AND BUSINESS SAVVY 115
types about women, money, and financial management capabilities.
They fall into three general categories:
1. Women do not invest sufficient capital in their own businesses.
Either:
a) They can’t.
b) They won’t.
2. Women lack fundamental business skills and experience:
a) They do not have strong math skills.
b) They have little or no relevant financial experience.
3. Women are bad business risks because:
a) They are risk averse.
b) They can’t make tough decisions.
Whether or not they are true, these assumptions create significant
barriers to success for women entrepreneurs who want to build large
enterprises. If true, they might reflect fundamental problems in the
educational and employment infrastructures rather ...