CHAPTER 7•GROWTH ORIENTATION AND STRATEGIES 159
advantage that is not easily copied. Unique advantages are those pro-
tected by copyrights, patents, or hard-to-replicate learning and prac-
tices. As the business grows, it will seek innovation and change, move
into markets quickly, and expand into business sectors that are growing
and innovative. Fourth, your experience, expertise, and personal lead-
ership capabilities must be outstanding.
For instance, telecommunications and bioengineering are exam-
ples of industry sectors that reflect these characteristics. The entrepre-
neur’s strategy would reflect a strong personal desire to grow the
venture, a motivation to devote significant time and energy to make the
business succeed, and the willingness to gi ...