
CHAPTER 6•FINANCIAL KNOWLEDGE AND BUSINESS SAVVY 133
What Can Women Do to Clear the
Financing Hurdles?
To Overcome Any Shortfalls in Initial Funding
Build Personal Reserves
The earliest investments will be your own and those of your
cofounders. The more cash that you can set aside for the early-stage
development of the business, the stronger the position you will have
when you seek outside investors. Use the time before you start up the
business to cultivate your network of business and professional con-
tacts who can assist in the start-up and development of the business—
either directly as partners, investors, clients, or customers, or indirectly
as ...