CHAPTER 4•MOTIVES, ASPIRATIONS, AND COMMITMENT 77
long hours on their family? Or whether significant travel to set up sales
offices will be a problem? If a male entrepreneur spends 60 or 70 hours a
week working to grow his business, how often do we make the attribu-
tion that he is a bad father? At the same time, if he acknowledged per-
sonal or family goals while seeking growth, he would be more often
perceived as a good father, having a balanced life. The contradiction in
expectations about family roles raises the bar for women who aspire to
grow a business by challenging their behavior and actions.
Women’s Self-Expression Leads
to Perceptions
In addition to broad aspirations and family expectations, women’s self-
expression contributes to their lack ...