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Clearing the Hurdles: Women Building High-Growth Businesses
book

Clearing the Hurdles: Women Building High-Growth Businesses

by Candida G. Brush, Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene, Myra M. Hart
May 2004
Intermediate to advanced
304 pages
7h
English
Pearson
Content preview from Clearing the Hurdles: Women Building High-Growth Businesses
C
HAPTER
2•W
OMEN
E
NTREPRENEURS
: P
ATHWAYS AND
C
HALLENGES
21
reach very large markets. It holds relatively little inventory and has
orders dispatched directly from the supplier to the end user. Although a
local boutique selling “wearable art” is also a retailer, it stands in stark
contrast to Amazon.com. Its growth is constrained by both its unique
product (limited supply) and its local distribution.
There are several key decisions about your concept that will deter-
mine your business’s potential for growth. Is it a potentially big idea?
How large is the demand for the product or service? Is your approach
innovative? Is it scalable? Can it be delivered in larger and larger quan-
tities without increasing the complexity and costs at the same rate?
Will you ...
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Publisher Resources

ISBN: 0131112015Purchase book