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reach very large markets. It holds relatively little inventory and has
orders dispatched directly from the supplier to the end user. Although a
local boutique selling “wearable art” is also a retailer, it stands in stark
contrast to Amazon.com. Its growth is constrained by both its unique
product (limited supply) and its local distribution.
There are several key decisions about your concept that will deter-
mine your business’s potential for growth. Is it a potentially big idea?
How large is the demand for the product or service? Is your approach
innovative? Is it scalable? Can it be delivered in larger and larger quan-
tities without increasing the complexity and costs at the same rate?
Will you ...