Clearing the Hurdles: Women Building High-Growth Businesses

CHAPTER 4•MOTIVES, ASPIRATIONS, AND COMMITMENT 87

panies. On the other hand, women are still spending more time in

unpaid household activities, and have less free time, which might not

only take time away from the growth and success of the venture, but

also create a perception that a woman is less committed, whether or not

this is the case.

In summary, the net effect of aspirations and commitment shows

that we can’t put women into a single category when referring to their

aspirations and commitment. The generalization of these expectations

to all women, and the indication that women are still putting more time

into household and family activities, does make the hurdle higher, no

matter what their aspirations and intended business commitment. How-

ever ...