74 CLEARING THE HURDLES: WOMEN BUILDING HIGH-GROWTH BUSINESSES
No matter what triggers your decision to act on these, motives
influence the aspirations for the business. Generally, there is a differ-
ence between women and men in how they explain their aspirations.
Women tend to express a broader variety of aspirations and it is not
uncommon for women to articulate a social purpose to their business.
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In contrast, when men articulate aspirations for their business, they are
usually more focused and economically specific.
Women’s Aspirations Contrast with
Entrepreneurial Reality
The rub comes when you map these generalized tendencies on to the
reality of the entrepreneurial environment. The dominant view of
entrepreneurship—especially high-growth, high-potential ...