Clearing the Hurdles: Women Building High-Growth Businesses

CHAPTER 7•GROWTH ORIENTATION AND STRATEGIES 147

type, small, and have no intention to grow. Clearly there are a variety

of approaches to growth, and it is not surprising that it is almost impos-

sible to identify a single, “successful” strategic approach. There is also

a rising population of women who seek growth and expansion for their

companies. However, the variety of strategic approaches in terms of

type of business, size, and future growth intentions is often not recog-

nized for women. Instead, women are often lumped into one generic

category, where their business goals and business potential are general-

ized as being the same.

However, society, investors, and others in the business world do

not infer from these data that all men don’t want to ...