36 CLEARING THE HURDLES: WOMEN BUILDING HIGH-GROWTH BUSINESSES
tions, and manage equally with their male counterparts influences both
boys and girls in terms of their aspirations and views of what is accept-
able or not for a career or boss. Similarly, if you flip through the aver-
age business magazine, it’s a good bet that less than 20% of the
pictures and stories feature women managers, executives, or entrepre-
neurs. The same is true for media and academic articles—in the 1990s,
women were featured in less than 10% of all these.
23
The influence of
the media affects the way women are perceived and expectations for
their success in business.
Work Experience
Work experiences of both men and women influence perceptions of
gender roles. Work rules that are ...