CHAPTER 7•GROWTH ORIENTATION AND STRATEGIES 145
72.6% for all U.S. businesses in 2003. According to the Center for
Women’s Business Research, in 2000, nearly 60% of women-owned
firms had less than $500,000 in revenues, compared to 44% of all firms
with revenues of that level. At the midrange sales level, the percentage of
women-owned businesses was fairly similar to that of all other firms.
Approximately 16% of women-owned firms had revenues between
$500,000 and $1,000,000, whereas 17% of all firms were found in this
revenue category. However, these revenue sizes are generally small,
enough to support only the owner and a few employees at best.
We also see that, on average, women-owned businesses also
employed fewer workers, although the gap with other ...