May 2004
Intermediate to advanced
304 pages
7h
English
book
Clearing the Hurdles: Women Building High-Growth Businesses
by Candida G. Brush, Nancy M. Carter, Elizabeth J. Gatewood, Patricia G. Greene, Myra M. Hart
Content preview from Clearing the Hurdles: Women Building High-Growth Businesses
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CHAPTER 6•FINANCIAL KNOWLEDGE AND BUSINESS SAVVY 137
To Overcome Concerns about Ability
to Manage Risk
Develop a Process for Risk Management
Information, skills, and abilities increase risk tolerance. People
with higher levels of formal education as well as industry, managerial,
and previous start-up experience are more likely to invest personal
resources in their business and seem to take greater risks with their
financing strategy overall.
46
Essentially, these nonfinancial resources
mediate the risk relationship. Investments entrepreneurs make in infor-
mation gathering, knowledge, and skills, will likely translate into their
willingness to take more risk. The enhanced information gives the
entrepreneur a greater ability to make good choices. Understand ...
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