114 CLEARING THE HURDLES: WOMEN BUILDING HIGH-GROWTH BUSINESSES
business concept. Your own investments of seed money and sweat
equity will provide evidence of both your confidence in the venture and
your commitment to making it work. Next, you will have to demon-
strate to potential partners that you have a sound financial strategy for
growth and the management capability to make success a reality. Of
course, all the while that you are raising funds, you will also have to
tend to the business operations and manage cash flow very carefully.
Prior experience in money management can provide you an
extremely useful toolkit of skills for both securing and managing finan-
cial assets. Experience is also invaluable in managing relationships
with the partners who ...