Cost-Justifying Usability, 2nd Edition

to provide participants who match the requested profiles. Outside agencies are

also typically not good sources for finding current customers of the company.

For this reason, some companies use a hybrid approach of a combination of an

internal resource, such as a participant recruiter, to recruit customers, and an

outside agency to recruit prospects. Agencies typically charge between $25 and

$100 per participant, depending on the agency and the difficulty of finding the

type of participant.

The compensation for external participants can be either money or gifts.

Compensation for participants has risen over the years, and companies com-

monly pay between $50 ...