Cost-Justifying Usability, 2nd Edition

nizational strategy in place at that time. He was right; he had to deal with that

issue first. In another case, I spoke with a senior executive who, based on the

HCI business case presented, agreed to fund the project because of the thor-

oughness and quality of the completed analysis and because the proposed

project goal was to go beyond the current business goal for the organization and

provide a new competitive advantage in the marketplace. Our team had taken

their organizational goals one step further and this showed the organization a

whole new level of partnership that they found very valuable.

A final critical factor involves world events that ...