Cost-Justifying Usability, 2nd Edition

✦ Select a memorable URL.

✦ Include the URL on all communications from the organization.

✦ Work with other organizations to place a link to the site on their sites and

vice versa.

✦ Ensure the site is ranked highly by search engines.

To ensure that users visit a usability group’s site often, provide meaningful

content that is updated on a regular basis. A good example of a site that does is

this Jakob Nielsen’s site, www.useit.com. On this site, Nielsen provides access to

a biweekly column, “Alertbox,” which should be of interest to the site’s audience

(presumably other usability professionals and potential clients). Columns from

1995 to the current issue ...