experience has shown that most clients do not have a clear understanding of the
scope of their existing problems or the fact that other problems, of which they
are not aware, may exist. One of the most important contributions that a com-
prehensive usability science program can bring to product development is a
demonstration of the wide impact that improved usability can have on the finan-
cial health of the corporation. The usability science professional is often faced
with the problem of determining the exact nature of the client’s problems by
seeking information in areas not commonly linked in the product development
process. By systematically exploring ...
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