Cost-Justifying Usability, 2nd Edition

from the end-users of the products and services to the venture capitalists and

“new-economy” journalists. Venture capitalists are early adopters and visionaries

(Winblad and Roizen, 2004). They are looking for technologies that provide

companies with an advantage against competitors.

Moore (1999) offered the idea that the core goal of a new product or service

is a business goal, not a technology goal, and it involves taking a quantum leap

forward in how business is conducted in an industry or by customers. Visionar-

ies are not looking for an improvement; they are looking for a fundamental

breakthrough. A key quality of visionaries is that they are ...