Cost-Justifying Usability, 2nd Edition

needed a better way to conduct taxonomy research to support our Web sites,

catalogs, and store signage. I looked for survey companies and then I hired

an employee with background in usability and statistics who also had a tech-

nical bent. I also looked for a vendor who could do these things. We spent

time and worked on a proof of concept with a vendor but it was clear that

there were no vendors at that time who did it the way we wanted. So we

decided to build the tool in-house and wrote code ourselves. It wasn’t very

complicated at first. Our first online surveys consisted of showing pictures

of products to customers with a list of categories in a pull ...