Cost-Justifying Usability, 2nd Edition

or decreased support costs (Rosenberg, 2004). This certainly can apply to inter-

national UCD if you have a way to identify and quantify this type of benefit.

However, we have found that the more effective arguments for international

UCD tend to be strategic arguments. Strategic activities require a larger effort

involving the coordination of separate initiatives, have to cope with a more

complex array of factors, and assume a longer time horizon. Companies may be

more willing to invest in adapting products to the international market if they

see the market’s importance in the long run (Luong et al., 1995). Fujinuma and

Risden (2002) point out that Microsoft ...