Cost-Justifying Usability, 2nd Edition

audience may themselves be culturally relative. Your local recruiter or field office

personnel may be able to help with this, but you may well have limited insight

into this before you study the international user population and context. In fact,

learning about the most useful way to define your target market segments in

another country can be one of the primary benefits of conducting the study.

The process and cost of recruiting can differ significantly from one country

to another. Differences in typical no-show rates can require that more backup

participants be recruited in some countries. Also, privacy regulations in many

European countries can prevent ...