✦Reduction in product development costs and better user acceptance
✦Reduction in project lead times for new product development
✦Reduction in product liability costs and associated insurance
Even though these factors are the primary focus of the material in other chap-
ters of this book, surprisingly these are not the reasons that ultimately lead cor-
porations to retain professional usability science as a centerpiece of product
development. Certainly these are valid and important factors, but professional
usability science at the large corporate level is simply about ...
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