Cost-Justifying Usability, 2nd Edition

simpler and easier. Regardless of the activity, whether performance tasks or

vendor purchases, the user must be the center of the design process.

Cost-benefit analyses consistently show healthy returns on the dollars

invested in usability. As more companies understand the significant benefits of

usability and do careful cost justification, usability techniques will become stan-

dard.

Planners, analysts, marketers, engineers (implementers), designers, and

trainers face many challenges ahead. For example, it is worthwhile to know the

best techniques for communicating ROI benefits in differing contexts and mar-

keting/sales situations, as well as the best techniques ...