Cost-Justifying Usability, 2nd Edition

rounding their offices. For the next few days, the team walks through the infor-

mation repeatedly. By organizing the data in this way and then posting them on

the wall, it gives them a chance to think about and casually discuss the infor-

mation. The goal is to organize the data, but the method used provides the

advantage of making it easier to identify areas that may need further explorations

(i.e., Gestalt psychology’s gaps in the data) or to stimulate thoughts about tech-

nological answers to existing problems. The team reconvenes later and reevalu-

ates the information in order to move to the next decision step. The idea

cultivation atmosphere, ...