Cost-Justifying Usability, 2nd Edition

profit, and government sites. In many cases, new hires with little experience and

skill are given responsibility for a Web site. In contrast, some companies such as

Amazon put a high value on usability of their Web sites, and their Web site team

is rewarded monetarily for UI improvements that increase the throughput at the

site and motivate users to click on suggested recommendations (Karat, 2004).

The point is that the presence of the Internet and the easy-to-use Internet

site development tools means that more and more less-qualified people are

serving as designers, thus making usability engineering even more necessary.

1.3.3 The Tug of “Internet Time” ...