Cost-Justifying Usability, 2nd Edition

At Joyce Durst’s Infraworks,

The driving reasons for rejecting a project are, not surprisingly, time and/or

money. The costs associated with incorporating improved usability must pass

the credibility test. What will I need to do in increased sales to justify this

project or conversely, what current customers/revenue will I retain by

improving the usability of our solutions? I have said “no” if the project pre-

sented did not include supporting customer/prospect data and, at the least,

estimates on revenue impact. I have also said “no” if the project did not con-

sider alternatives such as in-house versus a consultative approach, or a multi-

phased approach ...