Cost-Justifying Usability, 2nd Edition

such as alt = “XYZ Corporation” to mark up the image of your company logo.

The screen reader can see these labels and read them aloud. Images that do not

convey meaning, such as decorative images, should be marked up with empty

alternative descriptions such as alt = “ ”. This makes the text accessible. The

second step is to make the text actually flow well. Listening to many Web pages

with a screen reader is a tedious experience, in which information can be

repeated, appear out of context, or have poor organization and emphasis. Thus

the text and controls need to be edited and arranged with good headings and

in a sensible order, and pages are ideally ...