Cost-Justifying Usability, 2nd Edition

dramatically underplays the impact and complexity of formal usability science

as a corporate asset. (See Bias, 2003, on the dangers of amateur usability engi-

neering.) Not everyone within large corporate development teams believes that

migrating to a development methodology that places user needs and limitations

ahead of technological innovation is a good approach. This situation often leaves

pockets of believers and pockets of development team members who will grudg-

ingly go along with the new process but who, at a moment’s notice, will return

to the traditional engineering decision model. This leads me to the role of the

usability science “champion” ...