Chapter 8

Web Game Design: Basic Principles for Growth and Revenue

In This Chapter

  • Conceiving and branding your game
  • Distributing, promoting, and licensing your game
  • Optimizing your web presence
  • Earning revenue from your game

As you saw in the previous chapter, web games have a large combined market, but are spread around the wider Internet, making it tough for designers to find their audience. This chapter walks you through some key design decisions that can help get your game in front of the folks most likely to enjoy it, and the steps you should take to keep them there—and hopefully, paying for the pleasure of playing.

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