iOS Game Design Lessons from Tiger Style’s Randy Smith and Impending’s Phill Ryu

YouTube video footage of your game is important, especially for paid apps, because it shows potential players what they’ll be paying for and why it’s great. Major updates to your game will increase installs, even when it’s been out for months. Creating a game with discrete levels makes it easier for players to enjoy short play sessions; leader boards increase engagement and re-playability.

Kickstarter and other crowdfunding platforms are just as important for building a fan base and marketing your game as they are for raising money. Develop a monetization plan that feels natural to the game; remove abstraction from the user interface, so that the game controls intuitively relate to what’s happening onscreen.

See Chapter 13, “iOS Game Developer Profile: Tiger Style and Hatch,” for more information.

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