Web Games: How Low-Budget/Indie Developers Can Make More Money
To make the most money, you’ll want to go with name brand payment options, which your players are more likely to trust. Reduce payment friction, so they don’t give up in the middle of the process. Also, be sure to offer multiple payment options and revenue streams, so players have lots of ways to pay you. Finally, reward your players for paying, but also make sure you retain nonpaying customers by making sure it’s fun to play the game for free. If they keep playing, they’ll eventually pay.
See Chapter 7,”Deep Dive into Web Gaming: Who Plays, Who Pays,” for more information.