Monetizing Freemium Games: Design Considerations
Although some developers with an established reputation can still succeed via the paid download model (see the profile of Tiger Style in the next chapter), you’ll probably want to give your game away for free and monetize through in-app payments. Here are five design tips for making money in free-to-play iOS games.
Get Your Goods in Front of the Player As Often As Possible:
Your game should frequently display the virtual goods the players can buy and give them frequent opportunities to buy them. Many developers I spoke with emphasized the importance of finding ways to expose virtual goods to players often. For instance, display such offerings in an interstitial screen in between game levels or add an in-game pop-up message that appears during crucial gameplay points. (For example, “Running low on health? Buy regeneration boosts from Dr. Bob’s pharmacy!”) Also, create ways for players to make each other aware of in-app game purchases, such as with social media updates.
Offer Regular Special Discounts
Many iOS developers offer limited-time discounts or sales on special items. Ideally, these should be offered on a regular basis, so your players ...